2025 Market Intelligence

Croatia STR Market Guide

Real data on yields, occupancy rates, and regional performance. Plus regulatory updates every investor needs to know.

Market at a Glance

Croatia's STR market continues strong growth in 2025.

150,000+

Active STR listings

Up 12% YoY

4-8%

Average gross yield

Coastal: 6-10%

20-25%

Foreign buyer share

Of market value

€40k

Simplified tax threshold

Annual revenue

Regional Performance

Average yields and nightly rates by coastal region (2025 data).

RegionAvg YieldNightly RateOccupancyTrend
Split5-7%€120-18065-75%↑ Strong demand
Dubrovnik6-9%€150-25060-70%↑ Premium market
Hvar7-10%€180-30055-65%→ Seasonal peak
Zadar5-8%€100-15070-80%↑ Growing fast
Rovinj4-6%€130-20060-70%→ Stable
Šibenik5-7%€90-14065-75%↑ Emerging